Last year was our introduction to ad agency holiday card hoopla.
For our friends who aren’t in the ad industry, the hoopla I’m speaking of is this: every December, ad agencies are expected to create a clever “holiday card.” The term “holiday card” doesn’t refer to the typical folded paper greeting card we get in the mail from our families and the ever-dwindling group of friends who engage in this tradition. Rather, “holiday card” can be any self-promotion ranging from a storefront window display that puts the faces of passersby on an entire choir (see W+K London’s A Choir of You) to a video about what happens when you hire Santa as your Creative Director (see Fold7’s Advertising with Bells On).
So last year our friends at Saatchi & Saatchi LA asked us to collaborate on a holiday card with them; the result was the original Nog Pong, which was named one of the top holiday cards of 2010 by AdWeek and various other industry publications. This year, NogPong was polished up with a pretty rad looking set, and NogPong 2011, the sequel, resulted in more spiked eggnog and charitable donations.
In addition to NogPong 2, Deeplocal also created a fun little app called Deckthescreens, which lets multiple devices talk to each other to create a string of lights across devices. It’s a simple idea that combines a few technologies in a totally new way.
We hope you enjoyed NogPong again this year and that you check out Deckthescreens, which was concepted and made entirely by our talented Deeplocal engineers. Regardless of whether we understand how or why the Ad Agency holiday card tradition started, we like doing fun things just for the sake of learning, so it’s a tradition we’ll continue to partake in (although if anyone does know the history of agency holiday cards, we’d love to be enlightened.).
Happy holidays from our team at Deeplocal!
