Marketing on Meth. Go Fast.
February 24th, 2010 by nathan
We often talk a lot about design and technology but not enough about the value of marketing. In the past few days, Deeplocal and/or it’s associated work has appeared in Wired, Fast Company, and Communication Arts, and received a best of interactive award from Communication Arts, two Pittsburgh AIGA awards and an award from MassTransit Magazine. 
I just returned from a transit conference where we were presenting our RouteShout project (featured in Wired and MassTransit) where I was astounded how many in the industry knew exactly who we are and what our product did. This comes from two things: 1. having a great product, and 2. making sure people know your product exists. Most companies, including our own at times, fail horribly at making sure people know their product exists. We have no big marketing department or budget, we are just diligent and responsive. We pay attention to what is being said about us, thank people that help us or go out of their way for us, respond to questions and phone calls, and keep people informed when something cool or exciting is happening here at Deeplocal. This has worked very well for us. We remain a small but driven team, we are growing slowly and expanding our national client base. We are doing this because of yes, technology, but also, because of marketing.There is no real formula for this that I can share. It is literally just following leads, staying in touch, and treating your product or company’s network as you would your personal network. Stay in your room and watch TV and people start to forget about you. Be visible, active, and help the world in some way and you will make friends.
So consider this a thank you to our team that works hard to let people know all of the cool stuff we are doing here.
Thankfully our team keeps delivering cool and fun stuff to talk about but I promise you that alone is never enough. Being from a smaller city (Pittsburgh) that is outside of the major U.S. media centers like NYC and LA make it a challenge for us to get noticed. Thanks also to the journalists and writers that work to support companies like ours in Pittsburgh. So yes, there is nothing that important or enlightened in this post but I just was feeling all warm and fuzzy lately. I am proud of our team that has managed to stand out among some very large competition and continue to let people know that we have something special here and we built it from the ground up here in the great city of Pittsburgh. Now come eat waffles with us.
Don’t actually use methamphetamine – think metaphor (I think this is a metaphor…) people.