Although we were up against some tough competition at this year’s Webby Awards, our Chalkbot project still managed to take two Webbys, for “Best Integrated Media Plan” and “Online Campaigns.”
So who gives out Webby Awards and why do they matter? The International Academy of Digital Arts and Sciences select the nominees for both awards in each category, as well as the winners of the Webby Awards. Members of the organization include “musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, “The Simpsons” creator Matt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such as The New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper.”
For Deeplocal, a small studio in Pittsburgh, Pennsylvania, this is a pretty amazing group of people to be recognized by. Of course, we had amazing partners in Wieden+Kennedy Portland and Standard Robot Company- truly a collaborative effort that resulted in an industry-changing campaign and the chance to introduce ourselves to the advertising world.