As if a trash-talk-robot that prints directly on soccer balls wasn’t enough, Deeplocal and Nike’s ad agency, Wieden + Kennedy have collaborated again for the campaign “Write the Headline,” a spin-off of the campaign “Write the Future.” Inspirationally titled and grand in scope, this project is causing everyone to look to the sky, in a literal …
Monthly Archives: June 2010
Balls to the Brits, Balls to the Yanks
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Trash talking and soccer, (or at least sports in general) go hand in hand—the taunts and the jeers, the ragging on the other team, the threats and the promises of victory.
The energy around the FIFA World Cup continues to build. Deeplocal partnering with Wieden+Kennedy Portland found a way to capture that energy, the trash talking, …
Hello Emotion
10
Twitter succinctly captures thoughts, ideas, emotions, or just daily drivel, but words can be so dry sometimes. Building on the previous LED activation project, we simply translate these tweets to a physical representation of light.
By configuring what Tweeter this project is looking at, this will examine recent tweets, and based on what they say, …