From Kindergarten to Beer Garden

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Remember those “good job” stickers from kindergarten that we used to stick on our homework and bring home to Mom? Yup, those made an appearance at Deeplocal a few years ago. But as a five-year-old borderline startup, we’re a little more grown up now. So we’re rewarding good work with our currency of choice: beer money.

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We think beer is always a good investment, so we’re proud to be the first corporate investors of the East End Brewing Co. Think of the Good Beer Investors program as a company-wide gift certificate for happy hour. As an investor, we get “preferred status,” our name on the wall, and an invite to the private grand opening, but mostly we’re in it for the beer vouchers. You can read more about the program in the Post Gazette. Cheers!

Ideas for Good Made Real

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We wrapped up the “Ideas for Good” prototyping weekend last month, and the video is finally out!

Making Ideas Real from deeplocal on Vimeo.

Pimp My Ride

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Check us out on Engadget this week. You heard about it in John Prolly’s blog, then again on our blog. And a few smart commenters correctly guessed that the prototype would involve telepathic shifting. Ding ding ding! As you now know, Patrick and Matthew worked on technology to outfit a bike for the Toyota Prius Project. Patrick reports, “It was fun. And going to Parlee was pretty sweet too.” Read more about the project here on the official project page.

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Pittsburgh Magazine

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In December, we launched the ParkPGH app with the Pittsburgh Cultural Trust. It provides real-time parking availability for Pittsburghs Cultural District and serves over 2 million visitors to the area on iPhones, the ParkPGH.org website, and text messaging. This week, readers of Pittsburgh Magazine voted the app “Best Local App” along with Beerby. Check it out:

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Headed toward the Cultural District? Looks like the Convention Center and Grant Street Transportation Center are your best bets! Here’s a peek at the ParkPGH website we built:

parkpgh

How Obama Scored a Deeplocal Tshirt

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Nathan was invited to see President Barack Obama speak at Carnegie Mellon University’s National Robotics Engineering Center. The mission? To personally deliver 2 Deeplocal tshirts designed by local artists to the President.

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Nathan arrived early on Friday, tshirts in hand. As you can see, he was surrounded by men in business suits. Our noble leader remained unfazed, however, because Heather had prepped him well. If anyone accused him of being underdressed, Nathan would stick to the plan: either flash his fancy watch or shrug and point to the press. And then mumble something about nose hair

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The sun shining through the American flag was a symbol of hope that maybe President Obama would score some new threads that day and spread the message of innovation to Americans everywhere. Or he’d just wear them around the White House and get lots of compliments from Malia and Sasha on his newfound fashion sense. We’re cool with that.

Overall, the President’s speech was enjoyable. He made some supportive remarks (mostly under 140 characters that we suspect were conveniently written to be Tweeted): “The stuff we made, made America” and “We are inventors, we are makers, we are doers.” But after the closing statement, it was time to deliver.

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Nathan caught President Obama’s eye in the crowd. The President was probably wondering why the tall dude in the button-up shirt was thrusting a handful of fabric in his direction. Nathan explained that the tshirts were made by local artists, and Obama mouthed “Deeplocal.”

You can see the Deeplocal lettering from the press side. Trib Total Media has an awesome photo* of Obama, Nathan, and the Deeplocal tshirt.

*that we can’t post here due to copyright protections. It’s okay- we support photographers.

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The Secret Service quickly zero-ed in on the action, and snatched away the tshirts for clearance. They took down Nathan’s information, and assured him that the President would actually be keeping the shirts.

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Way to go Nathan! Mission accomplished.

A Lesson from Dry Erase Markers

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Eamae

Okay, let’s just admit it. Deeplocalers are big coffee drinkers. Which means our coffee cups get mixed around conference tables, desks, and countertops, and inevitably leads to some caffeine-induced chaos. Last week, while creative concepting on giant whiteboards, Eamae reclaimed his coffee cup from accidental mug snatchers by writing his name. Which got me thinking…who invented these useful little markers?

After some targeted Googling, it turns out the whiteboard (and its associated markers) was invented in the early 1950s by Martin Heit, a photographer who made the first prototype out of laminate from film negatives. The idea was born when he jotted temporary notes on developed film with a felt tipped marker. He made a board that you could hang next to a telephone so the receiver could record messages from the caller and tried to market it.

Unfortunately, voice mail was invented about 20 years later, but the idea stuck. Heit eventually sold the product to Dry-Mark, which marketed the white board and erasable markers to educators. Now, as you know, they’re used for everything from grocery lists to labeling coffee mugs.

But who cares about the history of the dry erase marker? I do! Sometimes an idea dies an early death due to some unfortunate tunnel vision. I think it’s a great example of how one idea for one very specific purpose evolved into a tool that people use every day in hundreds of different ways.

An Epic Battle Looms Ahead

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Deeplocal Kickball Team

Our tale begins with cybercrime,
though innocence we pled.
We signed up before the time,
not hacking- we misread!

A blind eye turned,
a schedule drawn,
to play was what we yearned,
though in-house brains were much in stock, we outsourced all the brawn.

Two high school kids, gang signs in-tact,
their names Mark and McBob,
on probation for smoking crack,
still victories they’d rob.

A bowler who pitched only curves,
made our opponents cry
And even when we had to pull an Uggs-wearer from reserves,
we dug down deep, kicked extra hard, and managed to scrape by.

The final match is just ahead,
“Where My Pitches At,” we play.
to lose this game is what we dread,
Stay tuned my friends… Monday is game day.

Our Blog Got a Makeover!

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Q: What do you get when a computer engineer and a designer sit next to each other?  (Well besides 2 color-coordinated outfits…)

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A: A polished new blog layout, complete with signature colors, categorized posts, and options to share each post on Twitter or Facebook.

So if you like our new look, thank Josh and Colin!

Nathan Martin is a “Name You Need to Know” -Forbes

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As an innovation studio, a post-digital shop, and a boutique design and development company all rolled into one, sometimes it can be hard to give a name to the work that we do at Deeplocal. So when Osha Gray Davidson recently described Nathan as “a Willie Wonka with a tool kit from Mythbusters and a punk rock soundtrack turned up to 11,” in Forbes, we think he got it right. Thanks Osha!

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The Secret is Out, Courtesy of John Prolly

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Our involvement in the Toyota Prius concept bike has been a secret until today, when it was announced on Prollyisnotprobably.com. We recently became the envy of Pittsburgh’s bike community when John Prolly spent the day at Deeplocal offices to discuss the project.

John Prolly Visits Deeplocal

While I can’t say anything new here that isn’t already on John’s blog post, I can tell you that the project involves hacking a bike helmet (which we’ve been doing a lot of lately) and partnering with Parlee Cycles (soon we’ll travel to their office in Boston). As a team that largely commutes to work by bike, we were excited to take this futuristic, Minority Report-esque challenge on. Leading the team is Matthew Pegula, Deeplocal’s Lead Engineer, a committed bike commuter, and (as you’ll see from the photo below, taken at CMU) a reincarnated famous roboticist.

Matthew