Ideas for Good Recap: In Numbers

08

We’re back in the office after a whirlwind weekend for Ideas for Good. Now let’s run some numbers.

Toyota_IdeasForGood_logo-480

Out of

10,000
submissions, the committee cut it down to

4,300
ideas for good. Then

20
finalists were selected online, and

5
winners came this weekend. The youngest was

20
years old, and one winner’s

6-year-old
was the inspiration for his idea. After

19,000
people voted online, our

10-person
team packed up a lot of tools for

4
hours as evidenced by a

6-foot-long
receipt at Home Depot. For the next

3
days, we worked on

5
projects with stuff like SPVS, which creates

59
watts. Our home gym prototype generated

50
watts per push. We later used

1.34
pounds of ground beef to make

12
kebabs for the Pure Air prototype and tested

300
pounds of weights for the gym. Each year,

2 million
people die from poor air ventilation and

1/2 million
are injured on bikes, which is why

50
people attended, and why Toyota gave

$100,000
in seed money to Carnegie Mellon University to further develop these ideas for good.

Behind the Scenes at Ideas for Good: Day 2

07
Friday was a day of introductions. Shiny orange name tags in place, we met the winners, experts, judges, and press before bouncing ideas back and forth for the beginning stages of the prototyping process. Day 2, however, we dug right into what we do best: making cool stuff, lifting weights, bouncing on pogo sticks, and cooking kebabs. You got a sneak peek at the firetruck ladder system last time, so let’s check out the other four prototypes:

Power Plant Gym Prototype

Power Plant Gym Prototype

Power Plant Gym- Eamae and Josh worked on Birken’s winning idea, the power plant gym. Birken proposed using Toyota’s Hybrid Synergy Drive to create a fitness center that puts energy back into the grid. After er “weighing” the options, the team successfully altered a home gym to generate electricity using resistance from a multi-gear bike wheel. As an added bonus, they measured energy output with circuit boards and a laptop.

Testing the bike helmet with a pogo stick

Testing the bike helmet with a pogo stick

A Better Bike Helmet- While the Powerplant Gym Team tested their prototype by pumping some iron, Dimitry worked on his prototype for Stu’s idea of building a better bike helmet. The helmet uses THUMS (Total Human Model for Safety) technology to gather impact data and help medical professionals as well as the general public evaluate the seriousness of a head injury. Dr. Illah Nourbakhsh volunteered to test the helmet by hopping around on a pogo stick. Disclaimer: No CMU professors were harmed in the making of this prototype.

Pure Air Prototype

Pure Air Prototype

Pure Air- Patrick headed up the Pure Air project, working alongside challenge winner Tim. Tim wanted to use Toyota’s Solar Powered Ventilation System to help ventilate smoke out of indoor fires. Many families have no choice but to cook indoors, which causes respiratory problems in areas with limited access to health care. To test the prototype, the team set up a life-sized hut and cooked authentic kebabs inside.

Touch Tracer Prototype

Touch Tracer Prototype

Touch Tracer- Matthew’s Touch Tracer team worked with David, whose winning idea included an ergonomic dome which functions as a mouse and keyboard. Matthew was part hand model, part creative engineer for the weekend as you can see in this photo.

Production Room

Production Room

When we weren’t working on the prototypes, we shared a break room with the production company. There was plenty of sugar involved.

Day 2 of the Ideas for Good Build Weekend was busy and productive. After an 11 hour day, we headed to Church Brew Works with the awesome people at Saatchi & Saatchi LA and Slim Pictures, and enjoyed some of the best microbrews Pittsburgh has to offer. Cheers!

Behind the Scenes at Ideas for Good: Day 1

04

High Bay at Carnegie Mellon is a robotic graveyard; metal contraptions dangle from the ceiling and protrude from the walls. It’s an appropriate venue for an event designed to bring good ideas to life. I took this photo at 9:00am, before all the magic happened. Compare it to this photo of the kick-off, and you can see what a cool space this really is. You never know when you might run into a solar-powered boat or a self-assembling astrobot (true story).


Setting up before the event

Setting up before the event

explaining

Matthew, Deeplocal's Director of Engineering, listens to a question about his project.

Overall, the first day of Prototyping Weekend was reminiscent of a science fair for grown ups. While no one showed up with a baking soda and vinegar volcano, one table was almost entirely covered in model clay. The winners and engineers discussed their prototypes while onlookers asked questions, curious about the real-world application of each project. Unlike a science fair, however, there were microphones in strange places (Shawn was spotted speaking to his ribcage), a life-sized fire truck, and a reverse-engineered Prius-turned-roller-coaster. Oh, and engineering experts tinkering with highly innovative technology.

Patrick and Shawn rigging the firetruck

Patrick and Shawn rigging the firetruck

Getting your potato battery to work for the science fair judges was stressful in 4th grade, so imagine how Patrick and Shawn felt hooking up the automated firefighting extension ladder guidance system…In front of a camera…On top of a firetruck…In 90 degree weather. Let’s just say the laptops weren’t the only things overheating.

No, really. They're on a firetruck.

No, really. They're on a firetruck.

The reverse-engineered Prius roller coaster was our special guest.

The reverse-engineered Prius roller coaster was our special guest.

Our favorite roller coaster is back, and it took a forklift and flatbed truck to get it here. It may look like a jumble of parts, but this machine is a beautiful cluster of organized chaos. Thanks for checking in for Day 1 of the “Ideas for Good” weekend. For more fun pictures, check out Jean’s photos on Notcot.

Gearing Up for Ideas for Good

01

We’re big fans of good ideas, and this weekend is devoted to Toyota’s “Ideas for Good” campaign. The Deeplocal team and engineers at Carnegie Mellon University will work together this weekend to prototype 5 winning ideas that use Toyota technology to, for example, prevent traumatic brain injuries and help firefighters position ladders accurately.

Hard at work

The Deeplocal Team in Action

Here in the studio, we’ve been hard at work preparing for the big build. We’ve already built a hybrid roller coaster and a solar powered relief tent, and we’re excited to build prototypes with the challenge winners this weekend. Interested? Follow along on Facebook or Twitter.

Because black and white news is kind of boring

25

We’re proud to announce that Deeplocal is now a contributor to The Daily, the first iPad-only news app. Only a few months old, The Daily is a self-described “multitasking news app” that produces multimedia stories for the iPad. It’s basically a digital version of a popup book…with original news stories (and a higher reading level!).

And since no news is good news without a sexy infographic, Colin has been working on some new projects for them. If you remember Colin’s infographics in GOOD Magazine, you already know he’s “rad.” But you probably didn’t know that he can also magically make pothole statistics look fascinating:

thedaily2

thedaily1
More of Colin’s work in The Daily coming soon to an iPad near you.

Who’s the new girl?

24

Hi I’m Hope! I’m the new Copywriting Intern. When I saw the opening on the Deeplocal blog, I was excited to work for a company that describes itself as an “innovation studio.” But I wasn’t sure exactly what to expect. My experience so far has involved a writing project, a thermal camera, the expected joke about my name, and an epic kickball victory. And this is just my first week.

hopenew

I just graduated from Wake Forest University, where I spent a lot of time in the library cranking out philosophy papers. Now I get to write all day at a cool IKEA desk across from a giant purple beanbag, so the transition has been smooth. For the next few months, I’ll be blogging, editing, brainstorming, researching and marketing with the creative team at Deeplocal.

Part of the reason why I already love working here is the Deeplocal culture. Unlike my previous work environments, there are no cubicles. The workspace is like this on purpose, which means there are open lines of communication in a tight-knit group. It also means I get to hear some interesting conversations. Here is a sampling of some of the comments I’ve heard this week for Overheard in the Office, Deeplocal Edition:

  • I guess you can’t set batteries on concrete floors.
  • Patrick was made for Hollywood. He just was. We didn’t know it until he started working here.
  • Ew these cupcakes are a week old.
  • Just pretend you’re fighting a fire.
  • The shoe flew to the pitcher, the pitcher caught the shoe, and Kickball Mark just kept running.

Thanks for reading! I’ll be sure to keep you updated on Deeplocal news and events in future blog posts.

Toyota Prius Badge Project

19

Screen shot 2011-05-19 at 10.05.57 AMIn this case, it’s easy being green. All Kermit puns aside, we wanted to share this personalized Prius Badge project that we recently created for Toyota and our friends at Saatchi & Saatchi LA. In celebration of one million Prius’ being sold across the country, we built a visualization that changes based on the year, current milestone, and number of Priuses a person has owned.

Starting yesterday, the first 1,000 Prius owners who sign up at ToyotaPriusProjects.com will get a custom-molded, adhesive-backed vehicle badge. The next 10,000 owners get their badges in sticker form, while everyone else gets their badges digitally. The auto-generated badge artistically reflects the CO2 emissions saved by each individual Prius.

Pittsburgh Kids Marathon

17
Marathonposter

Colin designed this awesome poster for the event.

We’re not your typical band of engineers and artists. We are a pretty active bunch and really like to be outdoors as much as we can. Some of us at Deeplocal are avid marathon runners, too, and love it so much that we wanted to promote the sport.

This year, we were a proud sponsor of the 2011 Pittsburgh Marathon, and we designed the poster for the Pittsburgh Kids Marathon, a one mile run that took place the day before the big marathon.  It is a great way for kids to have fun outdoors and see our fair city. And every child who participated got a finisher’s medal and some awesome swag, too.

We want to thank everyone who participated in making this event a success again this year, especially the marathoners who ran the city course like pros. We are so proud of you. Way to go, kids!

We’re Hiring an Account Manager

17

We are not a big company. Ten people hang out in our studio on a regular basis. We get a tremendous amount done with such a small team but with a growing work load and growing responsibilities comes a little bit of pain. We are starting to feel that pain now and are posting the position. We are looking for an Account Manager to join Deeplocal full time.

grandmatractor

At Deeplocal I value hard work above all other qualities. Just for fun, the above photo is of my late grandma riding a tractor and operating a hydraulic snow plow. She was a hard worker and now all of Deeplocal must live up to the standards she set for me. Good luck :)

Rather than simply posting the position, I wanted to share a little bit of background on how we identified the need for this role. I am sharing it since I think this might be helpful to other start-ups that wonder when they should hire additional help (especially for a role that is seen as overhead – no direct billable hours, etc).

Deeplocal has worked without any dedicated project or account management since we started nearly five years ago. Our model has been simple: individual responsibility to a client. Each engineer or designer works and reports directly to a client. This worked well as it reduced overhead, allowed us to exceed client expectations, and made us very efficient. As workloads have begun to grow though, we’ve started to notice that we are having a harder time meeting those high standards we set for ourselves. We need to grow – but just a little.

Growing is a scary thing. We are at the stage where we know what makes our culture great and we know what to look for in candidates. Above all else, employees must fit into the culture here. We are all friends and we look forward to getting into the studio in the morning just to hang out a bit with one another. Adding people to the mix (especially overhead) can be disruptive to a company’s culture. I know that and the team knows that.

I try to listen to all my employees opinions. I really don’t believe this is just some bullshit I say to make us sound good. I really believe that I need to listen to and absorb the insights and knowledge that my coworkers have. Their perspectives are each unique and different from my own. I started by going through simple reviews with each employee and got ideas from everyone on what tasks they are doing a not so great job at. I want us all to be great and challenge everyone to be exceptional everyday. We are all humble enough to admit when we are falling short. From those interviews I developed my own list of “pains.” This was essentially a job responsibilities list. It was then necessary to figure out where these pains can be distributed to become roles and responsibilities of others on staff and when we couldn’t handle it internally it went into a bucket of tasks we aren’t great at… yet.

After those interviews and the development of the “pains” list, the group (sans me) got together for a little white-boarding session. During this session, Eamae led the group in a design exercise, lumping pains in buckets and pulling together what has led to a redistribution of roles.

So what happened after all of this thinking (which really only took 1 day)? Matthew, our engineering lead has stepped up and expanded his role to begin to manage technology development timelines. Heather has refocused her role strictly around marketing Deeplocal and our projects and taken on additional duties around measurement and analytics. Jenn has expanded her role to deal with internal project documentation. Eamae has expanded his role to take on more art directorial duties. I have begun the process of refocusing my own role, moving low value tasks off of my plate like managing our Quickbooks file and paying bills, giving me more time for business development. What couldn’t be handled internally became a few job descriptions that we will be looking to fill over the coming months.The first one is for an account manager. As you can see, we are looking yet again for an exceptional person that is excited about a hybrid role. For the right person, Deeplocal is a dream job. For the wrong person, this could be a nightmare. We love what we do here and we demand passion and sincerity in everything. So hopefully, we can find that candidate.

So, long story, but here (and in true Deeplocal transparent fashion) is our first job post to come out of all that I described above. I hope you can see how taking the bottom up approach to even hiring can often work better than the alternative. By asking everyone at Deeplocal what we weren’t great at, we developed a requirements list and then distributed that list when possible internally. When we didn’t think we could handle it internally, we formed job descriptions.

Help Deeplocal find our next team member.

office

Working at Deeplocal
Deeplocal is a small boutique design and development company based in Pittsburgh. While we are advertising several job openings below, we do not have a fixed time in which we need to hire for any of these positions. We are looking for the perfect person. We work on great projects with fast timelines and each employee must be highly driven, passionate about what they do, and be able to multi-task. If we find the right person for any of these open roles, that is when we are hiring. Please apply but don’t be upset with us if we don’t write you back. We are pretty busy and either you may not be right for the job or we may not be looking to fill that role at that time. We appreciate your interest in Deeplocal.

Benefits
- Stock options
- Bonus plan / profit sharing
- Full healthcare coverage
- Retirement plan with employer matching
- Work Anywhere program (allows employees to work from other cities for short periods of time)
- Company retreats and trips
- Paid vacation, three weeks annually
- Gym Subsidy

Account Manager – Full Time (hiring immediately)
Deeplocal is looking for a smart person with amazing organizational skills and attention to detail to work with our existing clients and our technology lead to manage deliverables and client communications. Technology development and design timelines will be handled by our Engineering Lead. The Account Manager role will work with the Engineering Lead to set and manage deliverables. At the start of new work, the Account Manager will define project goals and assist in measuring the performance of projects and creating reports to deliver to the client post-project. This role will be responsible for maintaining timelines internally, making sure our team is aware of deadlines as they approach, delivering materials to clients in a timely manner, having regular check-ins with clients, and spending a lot of time writing great emails.

Additionally, the Account Manager role requires working closely with our Marketing Director to maintain stellar relationships with our clients and expand our portfolio of clients. This means being accessible by cellphone (into the evening when necessary, as we have a number of west coast clients).

Good candidates for this role should also have excellent communication skills and be willing to assist the CEO and Marketing Director in new business development (which is currently a shared responsibility).

The Account Manager should know at any given time where each project is as well as what a client is waiting on. We want someone who is proactive and will pick up the phone if email is too slow. We will consider applicants with non-traditional backgrounds but expect to see some kind of experience that relates directly to the tasks described.

Requirements:
- strong organizational skills
- experience managing clients and/or projects
- positive attitude
- charm
- good phone skills
- writes nice, thorough emails
- creative
- interest in assisting with new business development

Responsibilities:
- be accessible by phone and responsive to calls
- know where each project stands
- know what we are waiting on from a client
- push back on clients to prevent scope creep
- know what a client is expecting
- maintain project management software / share project statuses internally
- report any project updates back to our clients
- be proactive and pass new leads off to our CEO
- work with Engineering Lead, CEO, and client to set project goals and terms for measuring success
- assist in measuring the performance of projects
- assist in the development and delivery of performance reports to client
- assist in new business development and winning new business from existing clients
- report directly to the CEO when there is a change in scope or a potential risk

To apply: Write a paragraph about yourself, why you want to work here, and why you’re a good fit for Deeplocal. You should also include some sort of resume. Upload everything to http://deeplocal.theresumator.com/apply/bNvWMV/Account-Manager.html. Don’t hate us if we don’t write back. We are a pretty small company and despite the email address, do not have an HR department.

Roller Coaster Rumble

09

It has been a while since our last post. What is up with us? Some really fun stuff; let us tell you about the roller coaster first.

PriusCoasterTestRun5

It was February in Pittsburgh and the weather was about as gloomy as it gets. Several of us were standing in the middle of a small, unheated warehouse nestled into a quiet, residential part of the city not far from our studio. Dusty, broken windows along two walls of the building were allowing streams of light to wash over the space, providing ample light in which to work but no illusion that it was warmer inside like we wished. We were bundled up & shivering but we had giant smiles on our faces. Why? Were we crazy? Yes, like a fox.

Scenarios like these are not new to us nor are they daunting. We love to take things apart, make something new, and see them work. For this endeavor, we collaborated with Toyota for their Ideas for Good project. Our goal was to reconfigure a Toyota Prius, turn it into a miniature roller coaster, and use its regenerative braking system to power a set of vintage amusement park lights. The space for our laboratory was perfect and with heat packets stuffed into our boots and pockets, we began.

PriusCoasterMakingOfWheel

Most of the time the team was working in the frozen garage, we were misting the air with our icy breath & climbing over the carcass of the vehicle like happy little monkeys in a tree. Tools deftly wielded, sparks flying from the welding, the guys had the car down to pieces in two days and could be heard chuckling in approval at the task.

PriusCoasterMakingOf1

The car was picked clean of its parts, everything laid gently on the ice-cold floor as the frame started to look more like a sculptural installation than an actual vehicle. Exploration and discovery are part and parcel to what we do & this project had lots for us to dig into.

PriusCoasterMakingOf3

PriusCoasterTestRun2

After chopping the chassis, tearing the solar panels from the roof, and rearranging just about every inch of the Prius, we set it atop a simple, steel track which we built into the small space. It stretched diagonally through the warehouse – an elegant, metal shape set against the cold, uneven concrete and brick, promising fun & surprises. In a lot of ways, it was like Pittsburgh itself.

PriusCoasterMakingOf4

PriusCoasterTestRun4

The large, girded, steel frame held steady without being bolted to the floor. Lights awaited a charge. The guys called out test results and ran back and forth across the track, checking wires, double-checking systems, looking at data on their laptops. And then it was ready.

PriusCoasterTestRun3

Greg called to start. Everyone took their positions, ready for the countdown. Three, two, one! And the roller coaster was given the go.

The backdrop of the rugged, dark expanse was lit up by the dancing of hundreds of colorful amusement park lights that sparked to life when the rollercoaster zipped into action. It glided briskly down the steel curve and whooshed onto the long, flat track in front of it. What was once a sleek new hybrid looked like the healthy, sprightly offspring of a chop-shopped hot rod & a beloved fairgrounds ride: a lean, sporty, capsule shimmering with light & full of glorious mischief.

PriusCoaster2